The Social Media Influence
A lot of people talk about the influence of social media, and most of the time the negative influence it has.
If we look at social media for businesses and the influence it can have on the audience we need to be mindful of the factors that contribute to a positive engagement/interaction and a negative one.
The Positives:
- Engaging with the Audience. (Replying to comments)
- Posting Valuable Content (Educational and relatable content)
- Have a Personal Touch (Share YOUR Story, be you!)
The Negatives:
- Posting Promotional Content (Win This, Buy This, On Sale)
- Highly Frequent Content (Some ad or same post over and over again)
- Ignoring the Audience (Not engaging)
Just remember that Conversation is the new lead. If you're looking to generate more leads from social media, start the conversation, engage with your audience, reply to their comments and take the conversation into a private message to then collect the data you require to generate a lead.
The only data you need today to generate a lead is a Name, Phone Number and Email address.
With this data, you can then send them more information about the products or services you provide and create a client.
Create that connection, by doing this you are adding a personal touch to your social media presence and generating leads.
Have the right influence on your social media presence.
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